Push-mailing service - a new channel of communication with users of various web resources. The technology works both through browsers on different operating systems and allows the user to demonstrate content that the advertiser wants to show him.
"Push" are short pop-up notifications that alert you to events, news, and updates. They can serve as an effective marketing tool, attract the attention of the user to your goods or services, remind you of an incomplete order, offer to use stock services and more.
✅ Sending trigger notifications
✅ Sales of goods and services
✅ Newsletter and newsletter
✅ User reminders
✅ Congratulations and more
In part, a similar alternative to Service Push can be called SMS and email newsletters. But they have many shortcomings - they are too intrusive, the distribution is more complicated, messages are not always opened or not on time. In addition, they are very annoying to the user. Push notifications lack many of these shortcomings. In addition, SMS mailing is limited to a smartphone, and email is limited to an email client. And push notifications give far more freedom for the advertiser. They will immediately pop up in a window on the screen in the program or on the desktop. There are notifications.
Browser - via browser add-on or push API
Mobile - via smartphone apps
On PC - through the application, regardless of the browser used
The effectiveness of pushing is much higher than other similar advertising tools. Subscription is carried out literally with one click. The percentage of delivery of "push" is 90%, and the number of transitions is up to 50%. At the same time, the process of connecting notifications to the site is as simple as possible - just add a few lines of code. And sending notifications is even easier - you can configure the automatic sending of entire series of notifications, as well as sending via RSS.
Today it is really a great tool for attracting the target audience, notifying about special offers and just focusing on your offer. The effect of push mailing is significantly higher than from other similar tools. Modern services will easily tell you how to enable and disable the newsletter, how to configure and use it. And the principle of the push-mailing is easy to understand for beginners in advertising and web development. If you want to stand out from the competition and increase business efficiency, we strongly recommend that you implement Push notifications in your advertising campaign.
We hope that now you better understand who sends push messages, how they work and why it is so important to use them in modern business.