Let's talk about the most relevant and sought-after trends in marketing and promotion in social networks at present.
Stories on Instagram
Stories on Instagram and Facebook have become super popular in the field of promotion through social networks. Users daily fill and browse a huge number of stories. More than 400 million short videos are published every day. And filters, stickers and flexible customization made them an effective marketing tool for promoting on Instagram. Plus, with their help, you can drive traffic to other sites by posting relevant links. All this made the story very popular in promotion.
According to experts, already in 2020, about 80% of consumer content will be video content. This is advertising on YouTube, and on Instagram, Twitter, Facebook.
Live videos can enhance the brand’s reputation, better convey information to the consumer, create original and creative content that users view more willingly.
Marketing, advertising and promotion in social networks based on behavioral factors is an ultra-efficient method of promotion. The user sees only advertising that is relevant to himself, and the advertiser, in turn, does not pay for "useless" impressions.
The methods of personalized marketing are already used by Amazon, AliExpress, large online stores, etc. They advertise goods and services only to their potential audience.
Collaboration with bloggers
Opinion leaders are becoming increasingly important. They are trusted, their recommendations are followed. Therefore, ordering advertising from bloggers is becoming an increasingly preferred way to promote. Popular users on Instagram, Twitter, YouTube can be a really effective source of traffic for sites of various kinds.
Since 2017, the use of chatbots in marketing and promotion has been developing by leaps and bounds. Bots provide simplicity, convenience and automation of communication with the client. It saves time and money. And the possibilities of using chatbots are only expanding every year. Probably, they will soon become more in demand than regular advertising and promotion on social networks. Although these are completely different things.