Email newsletter is a popular marketing tool that works quite efficiently with a competent approach. But it often happens that writing texts and sending letters took a lot of time, and you did not get any result. Neither catchy headlines nor calls to action worked — only a few read letters. Indeed, for most users, they passed the inbox. Why did it happen? Let's get it right.
Reasons for getting a letter in Spam
According to statistics, every third letter in the email-distribution does not reach the final recipient. Any entrepreneur is faced with a problem such as getting letters into the Spam folder. This is due to the fact that each email service (Gmail, Mail.ru, Outlook and others) has a spam filter. It is he who evaluates each incoming letter, analyzing many different factors. And the end result decides whether it is spam or not.
A kind of “red rag” for spam filters are certain phrases and stop words in the newsletters. Their list was compiled on the basis of analyzes of millions of letters sent by spammers. And when a spam filter meets them, the letter receives spam points. When their number is too large, the message is automatically sent to spam.
Not only spammers, but ordinary senders who were not going to spam fall under the distribution. They don’t even know that they used forbidden phrases, because the letters look harmless enough. In addition, the context in which stop phrases are used is also important for filters.
What words should not be in the "good" newsletter
If you want the content to be successful, you should avoid using words that we will discuss later. Of course, one stop word will not be decisive, but you must understand that when using forbidden phrases you are still at risk.
Spam filters do not like phrases related to:
● prizes (win, winner, condition, contests, etc.);
● employment (work from home, home business, without experience, your own boss, etc.);
● finance (cryptocurrency, cash, lender, stocks, debit / credit, etc.);
● content for adults (sex, xxx, 18+);
● marketing (buy, sale, news, non-spam, discounts, etc.);
● calls to action (subscribe, save, call, only today, act now);
● health (weight loss, viagra, food supplement, snoring, etc.);
● offers (benefits, urgent, guaranteed, etc.).
Stop words should not be in the subject line, nor in it. By not using these phrases in the newsletters, you can make Email marketing more effective. Your messages will bypass the Spam folder and will go straight to the addressee.
How to Understand that Email Marketing Newsletters Will Work
For these purposes, special services have been developed that test letters for the probability of getting into the Spam folder. The most popular of them: Email on Acid, Litmus, Mail-tester. The first two are paid, the last is free.
You can also independently test the letters before sending them out in bulk. Just send a test email to your own email addresses and see if they get spam. This will help you have an idea of the number of letters delivered. This method is essentially free, but takes time.
In order not to miss the latest news from the world of the Internet and advertising, stay tuned for updates on our website Zel.Biz