A few years ago, the word “blogger” itself was associated with YouTube video hosting. Now it also remains super-popular, but every year other platforms are increasingly crowding it out. And the main competitor is Instagram. One of the reasons - blogging on Instagram is simpler and more understandable, the requirements and restrictions are much less. So where is the best place to blog?
Bit of theory
Perhaps the main thing you need to know about the differences between YouTube and Instagram is that there is no direct monetization in the latter. That is, if YouTube pays for watching videos, then on Instagram there is no such form of monetization. Moreover, the latter allows you to earn no less, and sometimes even more.
Here are some features of the platforms in numbers:
● The number of visitors per day: YouTube - over 600 million, Instagram - about 450-500 million.
● Revenues: YouTube - over 7 billion dollars a year, Instagram - up to 3 billion
● Russian-speaking audience: YouTube - more than 100 million people, Instagram - about 95 million
● The estimated cost of the platform: YouTube - about $ 90 billion, Instagram - about $ 60 billion.
In all respects, Instagram loses a little. But very quickly catching up with video hosting. It is possible that after a couple of years even get ahead of him.
Platform Features, Goals, and Differences
● YouTube allows you to download and watch videos, conduct live broadcasts, record short video stories (if the audience of the channel is more than 10,000 people), chat and share videos here.
● On Instagram, users can post and view photos / videos, conduct live broadcasts, record short video stories, save them to “Actual”, chat in Direct and much more.
Instagram positions itself as a full-fledged social network, which is based on media content. It is convenient to communicate with your audience and friends. On YouTube, such an opportunity also exists, but it is implemented less conveniently and is far from one of the first places in importance. The main goal of video hosting is to gradually replace television as such.
Despite the big difference, both platforms are suitable for blogging and making money on it. And if earlier YouTube seemed preferable due to the presence of internal monetization of commercials, now it is not so relevant - this type of earnings gives very insignificant income even to million-plus channels. Much more effective and profitable are advertising integrations.
Blog monetization issue
As we said above, there is no monetization as such on the Instagram blog. Moreover, the service does not consider itself commercial, although it constantly shows users advertising materials in the news feed and when browsing Stories. But this ad is not directly related to user earnings. For owners of popular accounts, direct advertising in collaboration with advertisers becomes the main source of income.
A blog on YouTube allows you to earn money without direct collaboration with advertisers. But income only with such monetization is small. It takes into account the number of ad impressions and other parameters. On average, a blogger gets 40-80 rubles for 1,000 views. In addition, monetization can be connected only to those channels where at least 1,000 subscribers and in the last year there are from 4,000 hours of views or more.
Both platforms are actively developing and modernizing. At the same time, there are both positive and negative changes. For example, Instagram recently banned the registration of users under the age of 13. Such innovations in one way or another affect the activity of the audience and the interest of advertisers in working with a particular site.
Of course, in order for the blog to generate revenue, you need a YouTube channel promotion and an Instagram account promotion. Moreover, you need to do this competently, without spinning up bots and likes. This will not have any positive effect, but only put your blog at risk of blocking.
In addition, practice shows that it is best to develop both channels of promotion - blogging on YouTube and Instagram. Even if you have the same audience on both sites, it will be able to generate good income. And if you want to go even further, promote pages on social networks and channels in Telegram - they can also be successfully monetized. Read about all this and much more on our website Zel.Biz.