In today’s digital landscape, having your business appear on Google is essential for local visibility and growth. By using Google Business Profile (formerly Google My Business), you can manage how your business appears across Google Search and Maps. Here is your guide to getting started as of August 2026.
Table of contents
Create or Sign In to Your Google Account
To begin, you need a Google Account. If you do not have one, create a business email address. If you already have one, ensure you are signed in. Navigate to the Google Business Profile website to initiate the process.
Enter Your Business Name
Type your business name into the search bar. If it appears in the dropdown menu, select it to claim it. If not, click “Add your business to Google.” Ensure the name matches your real-world branding to maintain consistency.
Choose Your Business Category
Select the category that best describes your operations. This helps Google match your business with relevant user searches. Be specific—if you are a bakery, choose “Bakery” rather than just “Food Service.”
Add Your Location and Contact Details
- Physical Address: Add your address if you have a storefront. If you operate as a service-area business (e.g., a plumber), you can choose to hide your address and list the areas you serve instead.
- Phone Number and Website: Provide accurate contact information so customers can reach you directly.
Verify Your Business
Verification is the most critical step. Google needs to ensure your business is legitimate. Common verification methods include:
- Phone/Text: Receive a code via your registered business phone.
- Email: Receive a code via your business email address.
- Video Verification: Upload a video showing your location, equipment, or proof of management.
Optimize Your Profile
Once verified, your business will start appearing in search results. To maximize your impact:
- Upload Photos: High-quality images of your products, staff, or storefront build trust.
- Write a Business Description: Use keywords relevant to your industry.
- Collect Reviews: Encourage happy customers to leave feedback. Respond to reviews to show engagement.
- Post Updates: Share news, promotions, or events directly on your profile.
By keeping your information updated, you ensure that customers find accurate details about your hours, services, and location, significantly boosting your online presence in 2026 and beyond.
