Getting your business on Google Maps is crucial for local visibility. Since you’ve already created a Google My Business (GMB) profile, here’s what to do next:
Table of contents
Verification is Key
Verify your business. Google needs to confirm your location is legitimate. They usually do this via postcard with a code, phone call, or email.
Optimize Your GMB Profile
Once verified, complete your GMB profile. Add a detailed description, business hours, contact information, website link, and high-quality photos.
Patience is a Virtue
It can take time for your business to appear prominently on Google Maps. Ensure your information is accurate and consistent across the web.
Still Seeing the “Add Your Business” Option?
If you’re still seeing the “Add your business” option even after creating a GMB profile, double-check that you’re logged into the correct Google account associated with your GMB profile.
Troubleshooting Tips
Here are some troubleshooting tips if you’re still having trouble:
- Check Your GMB Dashboard: Log into your Google My Business dashboard. Is there a verification notice or any other alert requiring action?
- Google’s Processing Time: Sometimes, it simply takes time for Google to process and fully integrate your listing into Google Maps. Give it a few days.
- Duplicate Listings: Search Google Maps for your business name and address. Is there already a listing you’re unaware of? If so, you’ll need to claim and manage that listing instead of creating a new one.
- Contact Google Support: If you’ve exhausted all other options, reach out to Google My Business support. They can help you resolve any technical issues or account problems.
Maintaining Your Listing
Once your business is live on Google Maps, it’s important to maintain your listing:
- Encourage Reviews: Positive reviews can significantly improve your ranking and attract new customers. Ask satisfied customers to leave reviews on your Google Maps listing.
- Respond to Reviews: Whether positive or negative, respond to reviews promptly and professionally. This shows that you value customer feedback.
- Post Updates: Use the “Posts” feature in GMB to share news, promotions, events, and other updates with potential customers.
- Monitor Performance: Regularly check your GMB dashboard to track your listing’s performance, including views, clicks, and calls. This data can help you optimize your listing for better results.
Adding your business to Google Maps is a vital step in boosting your local online presence. By following these steps and maintaining your listing, you can attract more customers and grow your business.
Beyond the Basics: Optimizing for Local Search
While simply being on Google Maps is beneficial, optimizing your GMB profile for local search will significantly improve your visibility and attract more relevant customers. Here’s how:
- Choose the Right Categories: Select the most accurate and specific categories for your business. Google allows you to choose multiple categories, so take advantage of this to accurately reflect your offerings.
- Use Keywords in Your Description: Naturally incorporate relevant keywords into your business description. Think about what people would search for when looking for your type of business.
- Add Products and Services: Utilize the “Products” and “Services” sections of your GMB profile to showcase your offerings. Include detailed descriptions and prices where applicable.
- Answer Questions: Pay attention to the “Questions & Answers” section of your listing. Answer frequently asked questions to provide helpful information to potential customers. You can also seed this section with common questions and answers yourself.
- Use High-Quality Photos and Videos: Visual content is crucial. Add professional-looking photos of your business exterior, interior, products, and team members. Consider adding a short video showcasing your business.
Leveraging Google Posts for Engagement
Google Posts are a powerful tool for engaging with potential customers and driving traffic to your website or physical location. Use them to:
- Promote Special Offers: Highlight discounts, promotions, and limited-time deals.
- Announce Events: Promote upcoming events, workshops, or seminars.
- Share News and Updates: Keep customers informed about new products, services, or changes to your business.
- Showcase Products: Feature specific products or services with compelling descriptions and images.
- Create “What’s New” Updates: Let customers know about recent changes or improvements to your business.
Monitoring and Analyzing Your Performance
Regularly monitor your GMB dashboard to track your listing’s performance and identify areas for improvement. Pay attention to:
- Search Queries: See what keywords people are using to find your business.
- Website Clicks: Track how many people are clicking through to your website from your GMB listing.
- Phone Calls: Monitor the number of phone calls you receive from your GMB listing.
- Directions Requests: See how many people are requesting directions to your business.
- Photos Views: Track how many times your photos are being viewed.
By analyzing this data, you can gain valuable insights into how people are finding your business and tailor your GMB profile to better meet their needs. Remember to regularly update your information and engage with customers to maintain a strong and visible presence on Google Maps. Staying proactive and informed will help you maximize the benefits of your Google My Business listing and drive more business to your door.
