A press release is a vital tool for announcing news. Here’s how to write one:
Table of contents
Key Elements
Headline
Concise‚ attention-grabbing summary using action verbs.
Subheadline (Optional)
Adds context to the headline.
Dateline
City and date of release (e.g.‚ City‚ 10/16/2025).
Content Guidelines
- Newsworthiness: Focus on announcements that grab attention.
- Clarity: Write clearly and concisely.
Distribution
Call local newspapers and regional magazines for contact information.
Body
Start with the most important information. Answer the “who‚ what‚ where‚ when‚ why‚ and how” in the first paragraph. Use short paragraphs and clear language. Include quotes from key individuals to add credibility and personality.
Boilerplate
A brief “About Us” section providing background information about the company or organization. Keep it consistent across all releases.
Call to Action
What do you want the reader to do? Visit a website? Attend an event? Include a clear call to action with relevant contact information.
End with “###”
This standard symbol indicates the end of the press release.
Tips for Success
- Target Your Audience: Tailor your release to the specific media outlets you’re targeting. Research their focus and audience.
- Proofread Carefully: Errors can damage your credibility. Have someone else review your release before sending it out.
- Include Visuals: Images and videos can make your release more engaging and increase its chances of being picked up.
- Time it Right: Consider the timing of your release. Avoid releasing important news on Fridays or holidays.
- Follow Up: Don’t be afraid to follow up with journalists after sending your release. Be polite and professional.
Example Scenarios for Press Releases
- New Product Launch: Announce the release of a new product or service.
- Partnership Announcement: Highlight a new partnership or collaboration.
- Event Promotion: Promote an upcoming event‚ conference‚ or webinar.
- Award or Recognition: Share news of an award or recognition received.
- Company Expansion: Announce the opening of a new office or facility.
The Importance of Distribution
Writing a great press release is only half the battle. Getting it into the hands of the right journalists and media outlets is crucial. Consider using a press release distribution service to maximize your reach and impact.
Consider services like BrandPush (mentioned in the original search results) for wider distribution and increased visibility.
By following these guidelines‚ you can write effective press releases that capture the attention of the media and help you achieve your communication goals.
