If you have ever planned a tropical getaway, you have undoubtedly heard of Club Med. As the pioneer of the modern all-inclusive vacation concept, this iconic brand has been a staple of the global travel industry for generations. However, with the ever-changing economic landscape and shifts in global tourism, travelers often wonder: Is Club Med still in business?
Table of contents
The Short Answer: Yes, and Thriving!
Yes, Club Med is very much in business. In fact, as of 2026, the company is actively expanding its global footprint, launching luxury properties, and redefining upscale all-inclusive travel for a new generation of vacationers. Far from fading away, the brand has adapted to modern demands by focusing on premium experiences, digital transformation, and sustainable tourism.
Recent Developments and Expansions
Club Med’s continued success is evident in its aggressive expansion strategy. Recent milestones highlight a brand that is forward-looking and financially robust:
- Thailand Expansion: Club Med recently broke ground on a brand-new Exclusive Collection resort, Club Med Koh Samui. This signals their continued confidence in the booming Southeast Asian luxury travel market.
- Return to American Soil: After years without a presence in the United States, the brand is making a triumphant return through a sweeping redevelopment of the historic Carambola Beach Resort.
- Upscaling the Portfolio: The company has heavily invested in moving upmarket, shifting a significant portion of its resorts into the “Exclusive Collection” and 4-Trident categories to cater to luxury seekers.
How Club Med Survived and Evolved
Founded in 1950 by Gérard Blitz and Gilbert Trigano, Club Med originally started as a modest camp of tents on the beach in Mallorca, offering an escape from post-war austerity. Over the decades, it evolved from rustic beach villages into sprawling family resorts.
Like many hospitality giants, Club Med faced massive hurdles during the global travel disruptions of the early 2020s. However, strategic pivots saved the company:
- Targeting Couples and Families: Moving away from the old “swinging singles” stereotype, the brand successfully repositioned itself as the premier choice for family-friendly luxury and romantic getaways.
- Embracing Remote Work Trends: They adapted packages to suit digital nomads and remote workers looking for long-term stays in exotic locales.
- Focus on Sustainability: Modern travelers demand eco-friendly options. Club Med introduced rigorous “Happy to Care” programs, focusing on energy efficiency, local sourcing, and eliminating single-use plastics across their resorts.
What to Expect from Club Med Today
If you have not visited a Club Med resort in recent years, you might be surprised by how much the experience has elevated. While legendary features like the dedicated “GOs” (Gentils Organisateurs) and circus arts academies remain, the overall aesthetic is sleek, modern, and high-end.
Today, the all-inclusive model covers gourmet dining, premium open bars, children’s clubs, and an array of land and water sports, ensuring that guests enjoy a seamless, stress-free holiday.
Club Med is not only still in business, but it is also setting new benchmarks for the all-inclusive resort industry. With fresh properties opening in exotic destinations like Koh Samui and a historic return to the United States, the pioneer of all-inclusive vacations proves that it is here to stay, ready to welcome travelers for decades to come.
